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Follow the journey and get inspiration for yours. Creations, curation, experiences, thoughts, and reviews, I'm documenting them here to share.


The Every and What We Trade to Belong
I recently finished reading The Every by Dave Eggers. I could say it was a very timely read, that would have been true at almost any point in the past five to ten years. While the novel centers on a tech monopoly, it’s a book about how power actually works. From the use of soft and hard power and through a power system that’s often overlooked: cultural hegemony. Cultural hegemony is a form of power that doesn’t rely on constant force or coercion. Instead, it shapes what peopl

Lyle Burns
2 min read


Influential Brand Elements: Sensory Appeal
This blog post was originally written for and posted on The Noise Complaints Group Blog in 2017. Reading not your thing? Feel free to...

Lyle Burns
4 min read


Unholy Trinity
My unholy trinity of Fear, Shame, and Guilt A shrine to self-doubt on the foundation they've built All three are pervasive in differing...

Lyle Burns
1 min read


Curating a One of a Kind Experience with Sensory Appeal
This post is a favorite from my previous blog Sensory appeal can be a key element in creating an influential brand and having an...

Lyle Burns
7 min read
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